Guerrilla Marketing Greatest Hits
Some of the real-world campaigns that used guerrila marketing principles. We also look at some numbers, by which the campaigns’ effect can also be measured.… more
drobna razprava / tiny discussion
A Stencil and a Tin of Spray-Paint
Guerrilla marketing has little to do with budgets and media buys. It’s about capturing attention through doing something unexpected, strange, funny, or smart.… more