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Nurturing Healthy Growth for Puppies and Kittens Across Eastern and Southern Europe
Client: Royal Canin
Project: Royal Canin SOL – Start of Life Pet Food Activation
Region: Slovenia, Croatia, Bulgaria, Greece, Hungary, Romania
Introduction: Supporting a Healthy Start
Too many puppies and kittens miss out on the nutrition they need because their owners don’t realize that young pets have specific health requirements. Royal Canin’s Start of Life line addresses this gap by educating pet owners about the unique nutritional needs of puppies and kittens as they grow—from fragile balls of fluff to energetic adolescents.
The Royal Canin SOL activation aimed to increase awareness of Royal Canin’s Puppy & Kitten Growth Programs. It was launched simultaneously across multiple markets in Southern and Eastern Europe, including Slovenia, Croatia, Bulgaria, Greece, Hungary, and Romania. The focus was on promoting the importance of tailored nutrition for young pets through adaptable, high-impact POS materials.
Objective: Tailored POS Materials for Diverse Markets
Our mission: create educational, distinctive POS materials to highlight Royal Canin’s Growth Programs while ensuring flexibility to suit various retail environments across these diverse markets.
The campaign’s key goals were to:
- Educate pet owners on the unique health needs of puppies and kittens at each stage of growth.
- Demonstrate how Royal Canin’s Puppy & Kitten Growth Programs provide precise nutrients at every life stage.
- Adapt POS materials seamlessly for different store layouts and languages across the region.
Solution: Flexible, Multilingual Activation
To meet these objectives, we developed a suite of modular POS materials that could be easily adapted for different store formats and languages. The core educational messaging remained consistent, while the layout, language, and size varied to suit unique retail environments.
Key Features:
- Modular Design: POS displays maintained a standardized core structure but were adjusted in size and format to fit different retail spaces.
- Localized Messaging: Materials were translated and culturally adapted for each market while maintaining Royal Canin’s global standards.
The educational content emphasized that puppies and kittens have distinct nutritional needs at different stages of growth, helping pet owners understand the long-term importance of feeding their pets the right nutrients for every life stage.
Implementation: Rolling Out Across Borders
The activation was developed and launched across multiple countries, working closely with local teams to ensure the materials resonated with pet owners in each region while maintaining Royal Canin’s global standards.
Visibility & Brand Impact
The Royal Canin SOL activation created high visibility across all markets. The displays were prominent, noticeable, and reinforced key nutritional messages, helping to educate pet owners on early pet nutrition.
Key Takeaways:
- Stronger Brand Presence – The displays stood out in retail environments, increasing exposure to Royal Canin’s Puppy & Kitten Growth Programs.
- Educational Impact – The materials helped pet owners better understand the specific nutritional needs of puppies and kittens.
Conclusion: A Step Toward Better Pet Nutrition
By delivering flexible, localized POS materials across the region, the activation helped make early pet nutrition more visible and accessible. Clear, educational messaging ensured that more pet owners understood how to support their pets’ healthy development—one well-nourished puppy or kitten at a time.